I heard about an organization that paid a graphic arts company $15,000 to design PowerPoint templates for them. I would have done it for $5,000 by telling them that the best template is no template at all, just a blank page! Big bold titles with black ink and a simple font. That's all you need to know about PowerPoint templates.
Remove anything from a slide that does not help convey the central message of the slide. Logos or templates are a distraction. You can include your logo on the title slide, but after that the audience will know where you work. Less is more! Be a minimalist.
Now you may think that a 3 word logo on every slide is not a significant distraction, right? Wrong! 3 words/slides multiplied by 40 slides is 120 words. You are asking the audience to read 3 or 4 extra slides in your presentation. This kind of stuff wears down the audience gradually, imperceptively. Audience slide fatigue is as unavoidable as death and taxes, but like death and taxes, there is no need to accelerate it.
Please pass this post on to your marketing department or development office!
